Army Boot Company

Introduction

Army Boot Company brings together a wide range of Jungle Boots, Police Shoe, Protective Footwear and Safety Wear to cater to the needs of defense personals and workers. 

The Challenge

ABC wanted to establish a good rapport online. Despite being one of the prestigious brands of the country in the segment, ABC was facing fierce competition from other brands in the footwear department. The main challenge was to leverage modern PPC techniques that hit the right chords with the target audience, resulting in brand awareness and lead generation.

Solution

After making an effort to understand ABC’s operational environment, its mission-vision, their potential audience, and competitors, we conducted an initial audit of their current online presence. Later, we suggested running Google Ad Campaigns for being visible on the search engine results and third-party websites and Facebook Ads for grabbing attention on popular social media platforms – Facebook. We ran these ads for their premier products in Footwear Design & Production, and Retail. This way, we spread their reach online and garnered more business inquiries from retailers.

The following were the services that we provided them –

Results

As a result of running relevant ad campaigns on Google and Facebook, ABC received quality leads resulting in a 33 times increase in the return on investment. Over 3 to 4 months, we were able to generate 1700 approx leads from Google Adwords with an average CPC of 2.70. From Facebook ads, we achieved a 15 times increase in conversion and a massive improvement in online branding. In just four months, their lead generation, conversion rates increased manifolds.

Services Used

For achieving ABC’s goals, we catered them with the following services –

300%

Increase in Traffic

300%

Increase in Conversion Rates

30%

Increase in their social engagement

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